User-generated content gatekeeping on the radio: Displacing control to technology.
This study focuses on user-generated content (UGC) via Facebook and mobile texting selection and allocation for broadcast. Based on the premises of Gatekeeping theory in traditional mass media content selection, this study asks how social media messages, solicited by the radio station, are filtered...
| Published in: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 17; no. 2; pp. 139 - 160 |
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| Format: | Article |
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Intellect Ltd.
Oct2019
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=139073264&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 139073264 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: Oct2019 vid: 17 iid: 2 pid: 12270 pub: Intellect Ltd. artinfo: ui: 139073264 10.1386/rjao_00002_1 ppf: 139 ppct: 21 formats: fmt: @attributes: type: P size: 599KB tig: atl: User-generated content gatekeeping on the radio: Displacing control to technology. aug: au: Zelenkauskaite, Asta affil: Drexel University su: Italy Gatekeeping Mass media User-generated content Radio control Radio stations sug: subj: Gatekeeping Mass media Italy Radio Stations Radio broadcasting User-generated content Radio control Radio stations keyword: control Facebook messages gatekeeping institutional practices mobile texting radio user-generated content control Facebook messages gatekeeping institutional practices mobile texting radio user-generated content ab: This study focuses on user-generated content (UGC) via Facebook and mobile texting selection and allocation for broadcast. Based on the premises of Gatekeeping theory in traditional mass media content selection, this study asks how social media messages, solicited by the radio station, are filtered out for the programmes. Based on semi-structured interviews with the Italian commercial radio station's staff, participant observation and a content analysis of the UGC messages, the study scrutinizes institutional decision-making processes. The radio station's selection of UGC exhibits efforts to maintain control over the streams of incoming UGC content. As expected, UGC manual content selection or automated content matching is geared towards efficiency. Also, in this study only 33 per cent of messages have been selected for broadcast. UGC gatekeeping has also presented evidence of displacement of control within the radio station. Rather than shifting control to audiences, radio stations displaced control to technology-assisted gatekeeping. While the study showed a 'widening' of the gates in terms of content (there was no differentiation in selecting messages directed to the radio station or to the overall audience members), shift of control to the audiences remains an ideal rather than reality. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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