'So God Made a Farmer': The US Agrarian Imaginary and the Lived Assemblages of Settlement and Empire.

In support of the National FFA Organization (formerly, the Future Farmers of America), Ram Trucks declared 2013 the 'Year of the Farmer.' Their commemorative Super Bowl commercial featured radio broadcaster Paul Harvey's iconic 1978 speech, 'So God Made a Farmer.' This essay interrogates Harvey's sp...

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Publicado en:Comparative American Studies Vol. 16; no. 1/2; pp. 43 - 66
Autor principal: Ayazi, Hossein
Formato: Artículo
Publicado: Taylor & Francis Ltd Mar-Jun2019
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Acceso en línea:Ver este registro en EBSCOhost
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        affil: Center for the Humanities, Tufts University, Medford, MA, USA
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        Agricultural industries
        National FFA Organization
        FCA US LLC
        Radio broadcasters
        Harvey, Paul, 1918-2009
        Radio speeches
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          United States
          Agricultural industries
          National FFA Organization
          FCA US LLC
          Radio broadcasters
          Harvey, Paul, 1918-2009
          Radio speeches
      keyword:
        phenomenology
        religiosity
        secularization
        sports culture
        U.S. agrarian imaginary
        U.S. imperialism
        U.S. settler colonialism
        visuality
        white supremacy
      ab: In support of the National FFA Organization (formerly, the Future Farmers of America), Ram Trucks declared 2013 the 'Year of the Farmer.' Their commemorative Super Bowl commercial featured radio broadcaster Paul Harvey's iconic 1978 speech, 'So God Made a Farmer.' This essay interrogates Harvey's speech and its aestheticization and reception during Super Bowl XLVII in order to trace how U.S. settler colonialism is embodied and recognized, particularly in relation to narratives of the 'secularization' of the United States and U.S. political life. It argues that the resolutely Christian visions of social life and selfhood, modes of ethics, and place-making within the nostalgic speech and commercial continue to order and naturalize the interface between heteropatriarchy, white supremacy, and U.S. settler colonialism. It also argues that although such religiose forms of relationality are reproduced and amplified in the spectatorship of the Super Bowl, they are imbued with ostensibly secular national and imperial meaning, and thus obfuscated as such. This essay ultimately argues that such religiose invocations of proper relationality – as a node of racialization and the production of power – can shuttle between religious and secular contexts while continuing to encode and reproduce formations of U.S. settler colonialism and imperialism.
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