AN ANALYSIS ON GREEN CONSUMER PURCHASING DECISION.
In recent years, because increasing environmental problems, it is observed that governments, businesses and also individuals have developed some behaviors about environmental sensitivity. In this context, while governments are making legal regulations about environment protection, businesses are try...
| Publicado en: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 12; no. 65; pp. 959 - 973 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Journal of International Social Research
Aug2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=139445590&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 139445590 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13079581 61LH jtl: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi issn: 13079581 maglogo: N pubinfo: dt: Aug2019 vid: 12 iid: 65 pid: 42308 pub: Journal of International Social Research artinfo: ui: 139445590 10.17719/jisr.2019.3507 ppf: 959 ppct: 14 formats: fmt: @attributes: type: P size: 1.4MB tig: atl: AN ANALYSIS ON GREEN CONSUMER PURCHASING DECISION. aug: au: ATİKBAY, Tolga DAVUT, Sualp affil: PhD (c), Girne American University, Institute of Social Science, Business Management Assoc. Prof. Dr., Girne American University, Faculty of Business and Economics su: Consumer behavior Environmental protection Green marketing Attitudes toward the environment Willingness to pay sug: subj: Consumer behavior Environmental protection Green marketing Attitudes toward the environment Willingness to pay keyword: Environmental Awareness Green Consumer Green Marketing Green Product ab: In recent years, because increasing environmental problems, it is observed that governments, businesses and also individuals have developed some behaviors about environmental sensitivity. In this context, while governments are making legal regulations about environment protection, businesses are trying to be environmentally friendly and to offer green (environmentally friendly) products because some of the consumers demand these products. Hence, these developments have led to the emergence of environmentalist (green) marketing insights. In this study, current literature on environmental awareness, green consumer, green marketing and green product concepts were examined and a field study was carried out. This study which aims to investigate the relationships between consumers' environmental attitudes and consumer purchasing decisions on green products includes the individuals residing in the Turkish Republic of Northern Cyprus (TRNC). According to the results of this research, there are significant relationships between consumers' environmental awareness, green product awareness and green consumer purchasing decisions. In addition, it has been determined that consumers with high environmental and green products awareness are also inclined to purchase of green products at high level but this relationship is not strong enough. Other findings are those consumers are willing to pay more approximately an average of 10% for green products compared to other products and male consumers are able to pay more for green products than female consumers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi holder: Journal of International Social Research dt: @attributes: year: 2019 holdings: @attributes: islocal: N |
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