Food Choice Under Five Front-of-Package Nutrition Label Conditions: An Experimental Study Across 12 Countries.

Objectives. To determine which front-of-package label (out of 5 formats) is most effective at guiding consumers toward healthier food choices. Methods. Respondents from Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United Stat...

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Publicado en:American Journal of Public Health Vol. 109; no. 12; pp. 1770 - 1776
Autores principales: Talati, Zenobia, Egnell, Manon, Hercberg, Serge, Julia, Chantal, Pettigrew, Simone
Formato: Artículo
Publicado: American Public Health Association Dec2019
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Dec2019
      vid: 109
      iid: 12
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      pub: American Public Health Association
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        139529083
        10.2105/AJPH.2019.305319
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        atl: Food Choice Under Five Front-of-Package Nutrition Label Conditions: An Experimental Study Across 12 Countries.
      aug:
        au:
          Talati, Zenobia
          Egnell, Manon
          Hercberg, Serge
          Julia, Chantal
          Pettigrew, Simone
      su:
        Choice (Psychology)
        Nutrition
        Health behavior
        Diet
        Food labeling
      sug:
        subj:
          Choice (Psychology)
          Nutrition
          Health behavior
          Packaging and Labeling Services
          Diet
          Food labeling
      ab: Objectives. To determine which front-of-package label (out of 5 formats) is most effective at guiding consumers toward healthier food choices. Methods. Respondents from Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United States took part in the Front-of-Pack International Comparative Experiment between April and July 2018. Respondents were shown foods of varying nutritional quality (with no label on package) and selected which they would be most likely to purchase. The same choice sets were then shown again with 1 of 5 randomly allocated labels on package (Health Star Rating (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes, or Warning Label). We calculated an improvement score (from 11 100 valid responses) to identify the extent to which the labels produced healthier choices. Results. The most effective labels were the Nutri-Score and the MTL (mean improvement score = 0.09; 95% confidence interval [CI] = 0.07, 0.11), then the Warning Label (0.06; 95% CI = 0.04, 0.08), the HSR (0.05; 95% CI = 0.03, 0.07), and lastly the Reference Intakes (0.04; 95% CI = 0.02, 0.04). Conclusions. Well-designed, salient, and intuitive front-of-package labels can be effective on a global scale. Their impact is not bound to the country from which they originate.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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