Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.
Evidence suggests that adolescents are exposed to alcohol marketing in digital media. We aimed to assess recall of Internet alcohol marketing and its association with underage drinking. New England adolescents age 12 to 17 years (N = 202) were recruited from a pediatric clinic. Subjects completed an...
| Publicado en: | Academic Pediatrics Vol. 20; no. 1; pp. 128 - 136 |
|---|---|
| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Elsevier B.V.
Jan2020
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=140333915&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 140333915 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 18762859 8NBK jtl: Academic Pediatrics issn: 18762859 maglogo: N pubinfo: dt: Jan2020 vid: 20 iid: 1 pid: 467 pub: Elsevier B.V. place: New York, New York artinfo: ui: 140333915 140333915 140333915 10.1016/j.acap.2019.08.003 140333915 ppf: 128 ppct: 8 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Internet Alcohol Marketing Recall and Drinking in Underage Adolescents. aug: au: McClure, Auden C. Gabrielli, Joy Cukier, Samantha Jackson, Kristina M. Brennan, Zoe L.B. Tanski, Susanne E. affil: Department of Pediatrics (AC McClure and SE Tanski), Geisel School of Medicine at Dartmouth, Lebanon, NH sug: subj: Internet In Adolescence Alcohol Drinking In Adolescence Marketing Memory Adolescent Behavior Human Adolescence Surveys Advertising Social Media Utilization Cross Sectional Studies Age Factors Sex Factors Race Factors Parents Education Smoking Parenting Descriptive Statistics Female Male White Persons Educational Status Logistic Regression Odds Ratio Bivariate Statistics Prospective Studies Adolescent: 13-18 years Female Male ab: Evidence suggests that adolescents are exposed to alcohol marketing in digital media. We aimed to assess recall of Internet alcohol marketing and its association with underage drinking. New England adolescents age 12 to 17 years (N = 202) were recruited from a pediatric clinic. Subjects completed an online survey assessing: 1) general simple recall of Internet alcohol marketing and 2) image-prompted recall of specific Internet alcohol marketing channels (display ads, commercials, brand websites, and brand social media pages). Cross-sectional associations between recall (simple and image-prompted) and ever-drinking were each assessed in regression analysis adjusting for age, gender, race, parent education, ever-smoking, media use, sensation-seeking, peer/parent drinking, parent monitoring/responsiveness, and parent Internet monitoring. In this sample (M age = 14.5 years; 55% female; 89% white; high parent education), 20% reported ever-drinking and 87% recalled Internet alcohol marketing. Of the latter, 67% recalled display ads, 67% Internet commercials, 5% websites, and 5% social media pages. In logistic regression, higher simple Internet alcohol advertising recall was independently associated with higher odds of ever-drinking for simple (adjusted odds ratio: 2.66 [1.04,6.83]) but not for image-prompted recall. Despite controlling for potential confounders, simple recall of Internet alcohol marketing was significantly associated with underage drinking whereas image-prompted recall was significant only in bivariate analysis, likely due to small sample and a more limited range of specific channels assessed than those accessed by adolescents. Further longitudinal studies using image-prompted recall and capturing a broader range of internet platforms could be used to better understand adolescent engagement with alcohol marketing and guide policy and prevention efforts. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
|---|