Using an Online Sample to Estimate the Size of an Offline Population.

Online data sources offer tremendous promise to demography and other social sciences, but researchers worry that the group of people who are represented in online data sets can be different from the general population. We show that by sampling and anonymously interviewing people who are online, rese...

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Publicado en:Demography (Springer Nature) Vol. 56; no. 6; pp. 2377 - 2393
Autores principales: Feehan, Dennis M., Cobb, Curtiss
Formato: journal article
Publicado: Springer Nature Dec2019
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Using an Online Sample to Estimate the Size of an Offline Population.
      aug:
        au:
          Feehan, Dennis M.
          Cobb, Curtiss
        affil:
          Department of Demography, University of California, Berkeley, Berkeley, CA, USA
          Facebook, Inc., 1 Hacker Way, 94025, Menlo Park, CA, USA
      su:
        Internet access
        Information society
        Social networks
        Demography
        Digital divide
      sug:
        subj:
          Internet access
          Information society
          Social networks
          Demography
          Other Individual and Family Services
          Digital divide
      keyword:
        Digital demography
        Networks
        Sampling
        Survey research
        Digital demography
        Networks
        Sampling
        Survey research
      ab: Online data sources offer tremendous promise to demography and other social sciences, but researchers worry that the group of people who are represented in online data sets can be different from the general population. We show that by sampling and anonymously interviewing people who are online, researchers can learn about both people who are online and people who are offline. Our approach is based on the insight that people everywhere are connected through in-person social networks, such as kin, friendship, and contact networks. We illustrate how this insight can be used to derive an estimator for tracking the digital divide in access to the Internet, an increasingly important dimension of population inequality in the modern world. We conducted a large-scale empirical test of our approach, using an online sample to estimate Internet adoption in five countries (n ≈ 15,000). Our test embedded a randomized experiment whose results can help design future studies. Our approach could be adapted to many other settings, offering one way to overcome some of the major challenges facing demographers in the information age.
      pubtype: Academic Journal
      doctype: journal article
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    language: English
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