De prosumidores a observadores: una tendencia emergente en Internet y en los jóvenes ecuatorianos. Resultados del estudio del World Internet Project, Ecuador.

Introduction in this article we analyze the data from the Digital 2019 study, prepared by We Are Social and Hootsuite, which presents the global trend in the use of Internet and in Ecuador social networks. Next, the prosumer phenomenon, and we conclude with the presentation of the results of the emp...

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Published in:Revista Latina de Comunicación Social no. 74; pp. 969 - 1025
Main Authors: Arribas-Urrutia, Amaia, Islas-Carmona, Octavio, Gutiérrez Cortés, Fernando
Format: Article
Published: Revista Latina de Comunicacion Social 2019
Subjects:
Online Access:View this record in EBSCOhost
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        atl: De prosumidores a observadores: una tendencia emergente en Internet y en los jóvenes ecuatorianos. Resultados del estudio del World Internet Project, Ecuador.
      aug:
        au:
          Arribas-Urrutia, Amaia
          Islas-Carmona, Octavio
          Gutiérrez Cortés, Fernando
        affil:
          Universidad de los Hemisferios (Ecuador)
          Pontificia Universidad Católica del Ecuador (PUCE)
          Tecnológico y de Estudios Superiores de Monterrey, campus del Estado de México
      su:
        Ecuador
        Internet users
        Internet privacy
        Social networks
        Rural-urban relations
        Urban life
        City dwellers
        Ecuadorians
      sug:
        subj:
          Internet users
          Internet privacy
          Social networks
          Rural-urban relations
          Urban life
          City dwellers
          Ecuador
          Other Individual and Family Services
          Ecuadorians
      keyword:
        habits
        observer
        prosumer
        young Ecuadorians
        hábitos
        Internet
        jóvenes ecuatorianos
        observador
        prosumidor
        habits
        observer
        prosumer
        young Ecuadorians
        hábitos
        Internet
        jóvenes ecuatorianos
        observador
        prosumidor
      ab: Introduction in this article we analyze the data from the Digital 2019 study, prepared by We Are Social and Hootsuite, which presents the global trend in the use of Internet and in Ecuador social networks. Next, the prosumer phenomenon, and we conclude with the presentation of the results of the empirical study World Internet Project -WIP-, chapter Ecuador, on the Internet consumption of young Ecuadorians, conducted by the University of Los Hemisferios. For this purpose, the variables referring to the reliability conferred by Internet users on the information that appears on the Internet, the frequency of publishing their own content and sharing other people's content, as well as the perception of online privacy, were measured. The results of the investigation show that young Ecuadorians are Internet users, but prefer not to generate their own content, giving a new phenomenon that represents the abandonment of the figure of the prosumer giving way to the observer profile. The study was conducted taking the years of 2016 and 2017, with a total sample of 605 young Ecuadorians Internet users, with a confidence level of 95% and a margin of error of +/- 5. The results show an Internet use similar to the one that occurs in other countries of the region, and a relatively high national consumption, considering that this study was carried out in the three main cities of the country (Quito, Cuenca and Guayaquil), where most of the urban population lives.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: Multiple languages
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