Convenience store visitors recall cigarette advertisements even if they do not purchase cigarettes.
Background This study examined the extent to which visitors to convenience stores remember the cigarette advertisements they encounter in these stores and investigated the relationships between how advertisements are recalled and attitudes toward them. Methods Exit surveys of 1007 visitors to three...
| Publicado en: | Journal of Public Health Vol. 41; no. 4; pp. 732 - 742 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Dec2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=140685142&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 140685142 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 17413842 1CA0 jtl: Journal of Public Health issn: 17413842 maglogo: N pubinfo: dt: Dec2019 vid: 41 iid: 4 pid: 622 pub: Oxford University Press / USA artinfo: ui: 140685142 140685142 140685142 10.1093/pubmed/fdy166 140685142 ppf: 732 ppct: 10 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Convenience store visitors recall cigarette advertisements even if they do not purchase cigarettes. aug: au: Hwang, Ji-eun Cho, Sung-il Yang, Yu-seon Lee, Joung-eun Lee, Seon-young Oh, Yu-mi affil: Department of Public Health Science, Graduate School of Public Health, Seoul National University, Seoul, Republic of Korea sug: subj: Convenience Stores Memory Advertising Tobacco Products Consumer Attitudes Health Promotion Methods Human Surveys South Korea Descriptive Statistics Health Behavior Data Analysis Software Odds Ratio Male Female Adolescence Adult Funding Source Adolescent: 13-18 years Adult: 19-44 years Male Female ab: Background This study examined the extent to which visitors to convenience stores remember the cigarette advertisements they encounter in these stores and investigated the relationships between how advertisements are recalled and attitudes toward them. Methods Exit surveys of 1007 visitors to three convenience stores located in Seoul, Korea, were conducted between 25 November 2015 and 7 December 2015. Results Of the respondents, 23.4% (n = 236) freely recalled the cigarette advertisement in the store just visited. However, the percentage of participants who correctly recalled the advertisement increased to 55.2% (n = 556) after we presented them with a card showing options for the advertisement (i.e. a cued recall task). Regardless of sex or purchasing cigarettes, free recall performance was significantly associated with age, number of weekly visits to the convenience store and current smoking status. In addition, free recall increased with having a positive attitude toward cigarette advertisements. Conclusions Repeated visits to convenience stores may continue to expose individuals to cigarettes and their advertisements; such exposure may subconsciously affect recall of the advertisements and maintenance of a positive attitude toward cigarette advertisements. Therefore, to denormalize smoking in society, cigarette advertising and displays at points of sale including convenience stores, should be banned. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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