Diffusion Games.
Behaviors and information often spread via person-to-person diffusion. This paper highlights how diffusion processes can facilitate coordination. I study contagion in a discrete network with Bayesian players. In addition to characterizing the extent and rate of adoption, we uncover a new effect: whe...
| Publicado en: | American Economic Review Vol. 110; no. 1; pp. 225 - 271 |
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| Formato: | Artículo |
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American Economic Association
Jan2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=140957051&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 140957051 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00028282 AER jtl: American Economic Review issn: 00028282 maglogo: N pubinfo: dt: Jan2020 vid: 110 iid: 1 pid: 22 pub: American Economic Association artinfo: ui: 140957051 10.1257/aer.20180601 ppf: 225 ppct: 46 formats: tig: atl: Diffusion Games. aug: au: Sadler, Evan affil: Columbia University su: Social networks Cooperation Diffusion processes Marketing strategy Word of mouth advertising Bayesian analysis sug: subj: Social networks Cooperation Other Individual and Family Services Diffusion processes Marketing strategy Word of mouth advertising Bayesian analysis ab: Behaviors and information often spread via person-to-person diffusion. This paper highlights how diffusion processes can facilitate coordination. I study contagion in a discrete network with Bayesian players. In addition to characterizing the extent and rate of adoption, we uncover a new effect: when large cascades are possible in equilibrium, exposure conveys information about a player's network position. This effect underscores a novel trade-off in the design of marketing campaigns, suggesting conditions under which word-of-mouth is relatively more effective. A generalization of the model to multi-type networks suggests a new approach to targeted seeding. (JEL D83, D85, M31, M37, Z13) pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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