Gendered Appearances among Young Children and in the Media: An East-West Cultural Comparison.

Many young children often exhibit a strong desire to wear extremely gender-typed clothing (appearance rigidity), reflecting their emerging gender identities. However, research on appearance rigidity largely has been limited to the United States, raising questions on whether appearance is a fundament...

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Published in:Sex Roles Vol. 82; no. 5/6; pp. 306 - 321
Main Authors: Gutierrez, Brenda C., Halim, May Ling D., Ng, Florrie Fei-Yin, Kwak, Keumjoo, Ortiz-Cubias, Sara, Cheng, Grace Yui-Lei, Sze, Irene Nga-Lam
Format: Article
Published: Springer Nature Mar2020
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Online Access:View this record in EBSCOhost
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        10.1007/s11199-019-01059-3
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        atl: Gendered Appearances among Young Children and in the Media: An East-West Cultural Comparison.
      aug:
        au:
          Gutierrez, Brenda C.
          Halim, May Ling D.
          Ng, Florrie Fei-Yin
          Kwak, Keumjoo
          Ortiz-Cubias, Sara
          Cheng, Grace Yui-Lei
          Sze, Irene Nga-Lam
        affil:
          Department of Psychology, University of California, Santa Cruz, Santa Cruz, CA, USA
          Department of Psychology, California State University, Long Beach, 1250 Bellflower Boulevard, 90840-0901, Long Beach, CA, USA
          Department of Educational Psychology, The Chinese University of Hong Kong, Sha Tin, Hong Kong
          Department of Psychology, Seoul National University, Seoul, South Korea
      su:
        Clothing & dress & psychology
        Gender identity
        Gender role
        Children's clothing
        Chinese clothing & dress
      sug:
        subj:
          Clothing & dress & psychology
          Gender identity
          Gender role
          Clothing and clothing accessories merchant wholesalers
          Children's and Infants' Clothing Stores
          Women's, Children's, and Infants' Clothing and Accessories Merchant Wholesalers
          Cut and Sew Apparel Contractors
          Family Clothing Stores
          Other Clothing Stores
          Children's clothing
          Chinese clothing & dress
      keyword:
        Appearance rigidity
        Chinese culture
        Dialecticism
        Gender flexibility
        Gender identity development
        Gender-stereotypical appearances
        Appearance rigidity
        Chinese culture
        Dialecticism
        Gender flexibility
        Gender identity development
        Gender-stereotypical appearances
      ab: Many young children often exhibit a strong desire to wear extremely gender-typed clothing (appearance rigidity), reflecting their emerging gender identities. However, research on appearance rigidity largely has been limited to the United States, raising questions on whether appearance is a fundamental aspect of gender development. Studies 1 and 2 investigated whether appearance rigidity could also be observed in an East Asian culture (Hong Kong) and whether regional differences might be found. Based on cultural differences in systems of thought (e.g., more acceptance of contradictions in East Asian culture) and East Asian popular culture promoting softer forms of masculinity, we expected appearance rigidity to be greater in the United States than in Hong Kong. Indeed, although appearance rigidity was observed among children in Hong Kong, U.S. boys exhibited greater appearance rigidity than did boys in Hong Kong. Study 3 examined whether these differences among boys were represented in broader society through media representations. Coding various popular Hong Kong and American magazines revealed that men in Hong Kong magazines were depicted with more female-typed appearances than were men in U.S. magazines. Our work suggests that although appearances are important manifestations of gender identity across both American and East Asian cultures, certain cultural contexts might allow children more freedom in expressing their gender identity through appearances.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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