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UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK.

By modeling minute‐by‐minute television audience figures from English Premier League soccer matches, with close to 50,000 minute‐observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which ref...

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Publicado en:Economic Inquiry Vol. 58; no. 2; pp. 881 - 897
Autores principales: Buraimo, Babatunde, Forrest, David, McHale, Ian G., Tena, J.D.
Formato: Artículo
Publicado: Wiley-Blackwell Apr2020
Materias:
F.A. Premier League
Television viewers
Soccer tournaments
Probability theory
Winning & losing (Contests & competitions)
Acceso en línea:Ver este registro en EBSCOhost
Sumario:By modeling minute‐by‐minute television audience figures from English Premier League soccer matches, with close to 50,000 minute‐observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre‐match and current game outcome probabilities. Suspense, surprise, and shock remain significant in the presence of a traditional measure of outcome uncertainty.