How the theory of information and journalism ethics contributes to the ethics of public relations: six principles from the dialogue between codes of ethics and Luka Brajnović's legacy.

The ethics of public relations (PR), irrespective of how many different theoretical and practical approaches have contributed to it, still has a gap to fill concerning the role of human person. This study attempts to fill this gap by introducing into PR theory the intellectual legacy of Brajnović (1...

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Publicado en:Church, Communication & Culture Vol. 5; no. 1; pp. 36 - 63
Autor principal: Kolić Stanić, Matilda
Formato: Artículo
Publicado: Taylor & Francis Ltd Feb2020
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Acceso en línea:Ver este registro en EBSCOhost