General sociolinguistics, social semiotics and semiotics of culture - ex pluribus unum? Forty years after Language as Social Semiotic.

The birth of social semiotics is usually associated with the publication of Michael Halliday's book Language as Social Semiotic (1978). We try to draw attention to possible new developments in social semiotics, which still remain a potential transdisciplinary project for social sciences. In order to...

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Publicado en:Sign Systems Studies Vol. 47; no. 3/4; pp. 400 - 420
Autor principal: Zolyan, Suren
Formato: Artículo
Publicado: University of Tartu 2019
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: General sociolinguistics, social semiotics and semiotics of culture - ex pluribus unum? Forty years after Language as Social Semiotic.
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        au: Zolyan, Suren
        affil: Institute for the Humanities, Im. Kant Baltic Federal University, Kaliningrad, Russia
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        Semiotics
        Language As Social Semiotic (Book)
        Halliday, M. A. K. (Michael Alexander Kirkwood), 1925-2018
        Hodge, Robert
        Social semiotics
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        subj:
          Semiotics
          Language As Social Semiotic (Book)
          Halliday, M. A. K. (Michael Alexander Kirkwood), 1925-2018
          Hodge, Robert
          Social semiotics
      keyword:
        Gunther Kress
        Juri Lotman
        meaning production
        Michael Halliday
        Robert Hodge
        semiotics of culture
        social semiotic
        social semiotics
        sociolinguistics
        textuality
      ab:
        The birth of social semiotics is usually associated with the publication of Michael Halliday's book Language as Social Semiotic (1978). We try to draw attention to possible new developments in social semiotics, which still remain a potential transdisciplinary project for social sciences. In order to do this, we address the interrelation between sociolinguistics, social semiotics and the semiotics of culture. All of these describe mechanisms of meaning production and translation beyond linguistic structures. The differentiation between these workings is based on a distinc tion between various aspects of meaning production and communication and functional characteristics of goal setting. The complexity of these processes legitimates the complexity of methodology used to describe them. Interconnection between different domains and aspects may create synthetic methods based on the dynamic approach to meaning production and transmission.
        Sotsiosemiootika sündi seostatakse tavaliselt Michael Halliday raamatu „Keel sotsiaalse semioo tikana" (1978) avaldamisega. Püüame juhtida tähelepanu võimalikele uutele arengutele sotsiosemiootikas, mis sotsiaalteaduste jaoks jäävad siiski potentsiaalseks transdistsiplinaarseks projektiks. Et seda teha, käsitleme sotsiolingvistika, sotsiosemiootika ning kultuurisemiootika omavahelist suhet. Kõik need kirjeldavad tähendusloome ja tõlke lingvistilistest struktuuridest kaugemale jäävaid mehhanisme. Nende eristamine põhineb eristusel mitmesuguste tähendusloome ja kommunikatsiooni aspektide ning eesmärgiseade funktstionaalsete omaduste vahel. Nende protsesside keerukus legitimeerib nende kirjeldamiseks kasutatava metoodika komplekssust. Erinevate valdkondade ja aspektide vaheline seos võib luua sünteetilisi meetodeid, mis põhinevad dünaamilisel lähenemisel tähenduse loomisele ja edastamisele.
        Рождение социальной семиотики принято связывать с публикацией книги Майкла Хэллидея «Язык как социальная семиотика» (1978). Мы постаралиь привлечь внимание к новым возможным подходам в социальной семиотике, которые все еще остаются в стадии трансдисциплинарного проекта для социальных наук. В этих целях нами рассматривается взаимосвязь между социолингвистикой, социальной семиотикой и семиотикой культуры. Все они описывают выходящие за пределы языкового струк- турирования механизмы порождения и передачи смысла. Различия между ними осно вы ваются на различии между различными аспектами смыслопорождения и ком муникации и функциональными характеристиками коммуникативного целепо- лагания. Сложность этих процессов оправдывает сложность методологии их описания. Взаимосвязь между различными областями и аспектами может создавать синтетические методы, основанные на динамическом подходе к порождению и передаче смыслa.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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