Customer's Perception and Preference towards Packaged Drinking Water.
Two hundred customers were purposively selected from two study areas (market, residence) in Addis Ababa to assess customer's behavior and perception towards packaged water. The sampling and data collection process of the study followed systematic analysis of Theory Planned Behavior. The average mont...
| Publicado en: | Scientific World Journal pp. 1 - 12 |
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| Autores principales: | , |
| Formato: | Journal Article |
| Publicado: |
Wiley-Blackwell
2/29/2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=142008525&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 142008525 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1537744X 1BX5 jtl: Scientific World Journal issn: 1537744X maglogo: N pubinfo: dt: 2/29/2020 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 142008525 142008525 NLM32180686 10.1155/2020/6353928 NLM32180686 142008525 ppf: 1 ppct: 11 formats: tig: atl: Customer's Perception and Preference towards Packaged Drinking Water. aug: au: Tilahun, Minyahel Beshaw, Melaku affil: Department of Animal Production and Technology, Wolkite University, Wolkite, Ethiopia sug: subj: Consumer Satisfaction Water Supply Perception Adult Environmental Monitoring Female Male Models, Theoretical Ethiopia Young Adult Middle Age Algorithms Ferrans and Powers Quality of Life Index Adult: 19-44 years Middle Aged: 45-64 years Female Male ab: Two hundred customers were purposively selected from two study areas (market, residence) in Addis Ababa to assess customer's behavior and perception towards packaged water. The sampling and data collection process of the study followed systematic analysis of Theory Planned Behavior. The average monthly income of respondents of this study lay between 5000 ($175) and 10000 ($350) Eth Birr. The primary customer information sources were television and radio. Residence place customers were more concerned about health as compared to market place customers. Market place customers primarily gave emphasis to the price of packaged water. Almost all (97%) customers were not sentient to packaged water standards. However, only few, 86 (43%), customers checked labeled chemical composition, of which 74 (85%) did not understand it. Customer's sex, education level, and health status showed significant relationship with choice of packaged water quality, -1.42 (p < 0.05); price, -2.45 (p < 0.01); and health status, -1.80 (p < 0.05) in market place and residence place, respectively. Customers were not well aware of what they were purchasing and even customer's ability to read was not related to customer's ability to understand what was written in the labels. Customers' choice of packaged drinking water has been challenged by their health status. Customers are becoming more concerned about prices while they are out of their residence place. pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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