A local genie in an imported bottle: Ayurvedic commodities and healthy eating in North India.

Many health-conscious Indians consume products sold under the label of Ayurveda – a South Asian tradition which promotes health and longevity through medicine, proper lifestyle, and diet. Recently, in addition to the herbal pharmaceutical market, Ayurveda has transformed into a growing industry of f...

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Bibliographic Details

Published in:	Food, Culture & Society Vol. 23; no. 2; pp. 173 - 193
Main Author:	Khalikova, Venera R.
Format:	Article
Published:	Taylor & Francis Ltd Apr2020
Subjects:	Consumer goods Food production Cultural identity Globalization Ayurvedic medicine
Online Access:	View this record in EBSCOhost