Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty.

Detalles Bibliográficos
Publicado en:Journal of Business Ethics Vol. 163; no. 1; pp. 151 - 167
Autores principales: Iglesias, Oriol, Markovic, Stefan, Bagherzadeh, Mehdi, Singh, Jatinder Jit
Formato: Artículo
Publicado: Springer Nature Apr2020
Acceso en línea:Ver este registro en EBSCOhost
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          Iglesias, Oriol
          Markovic, Stefan
          Bagherzadeh, Mehdi
          Singh, Jatinder Jit
        affil:
          Marketing Department, Universitat Ramon Llull, ESADE, Av. Torre Blanca, 59, 08172, Sant Cugat del Vallès, Barcelona, Spain
          Department of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000, Frederiksberg, Denmark
          Strategy and Entrepreneurship Department, NEOMA Business School, 59, rue Pierre Taittinger, 51100, Reims, France
          Department of Marketing, Operations and Supply, EADA Business School, C. Aragó 204, 08011, Barcelona, Spain
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    language: English
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