Reading European football, critiquing China: Chinese urban middle class fans as reflexive audience.
This essay explores European football's cross-cultural appeals in China by focusing on Chinese fans' active readings of this globalized cultural text. Using analytical tools from both sport sociology and transnational reception studies, I understand Chinese urban middle-class supporters as a reflexi...
| Publicado en: | Cultural Studies Vol. 34; no. 3; pp. 442 - 466 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
May2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=143114240&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 143114240 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 09502386 05G jtl: Cultural Studies issn: 09502386 maglogo: N pubinfo: dt: May2020 vid: 34 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 143114240 10.1080/09502386.2019.1633370 ppf: 442 ppct: 24 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.5MB tig: atl: Reading European football, critiquing China: Chinese urban middle class fans as reflexive audience. aug: au: Gong, Yuan affil: School of English and Media Studies, Massey University, Auckland, New Zealand su: Soccer Interviewing Sociology Individualism China sug: subj: China Soccer Interviewing Sociology Individualism keyword: China's neoliberal reform Chinese urban middle class contextualized meaning-making European football reflexive fans transnational media reception ab: This essay explores European football's cross-cultural appeals in China by focusing on Chinese fans' active readings of this globalized cultural text. Using analytical tools from both sport sociology and transnational reception studies, I understand Chinese urban middle-class supporters as a reflexive audience whose meaning-making of European football is contextualized in their local urban experience. The in-depth interviewing reveals that these fans' interpretations of their favourite European football teams as symbols of 'collective cooperation' and 'beautiful football' produce critical reflections on the discourses of 'competitive individualism' and 'utilitarian commercialism' which are part of the rising ideology during China's neoliberal reform. Through the comparison among European football, Chinese football, and popular 'national' sports in China, the participants further contest the prevalence of these discourses in China's broader economic and social arrangements over which they are engaged in constant material struggles. I further discuss how the transnational consumption of European football offers the Chinese urban middle-class a symbolic space to project their reflexivity on the reforming process. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Cultural Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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