HPV vaccine, Twitter, and gay, bisexual and other men who have sex with men.

This study aimed to quantify human papillomavirus (HPV) vaccine Twitter messaging addressing gay, bisexual and other men who have sex with men (GB+MSM) and describes messaging by vaccine sentiment (attitudes towards vaccine) and characteristics (topic of messaging). Between August 2014 and July 2015...

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Publicado en:Health Promotion International Vol. 35; no. 2; pp. 290 - 301
Autores principales: Budenz, Alexandra, Klassen, Ann, Leader, Amy, Fisher, Kara, Yom-Tov, Elad, Massey, Philip
Formato: research tables/charts Journal Article
Publicado: Oxford University Press / USA Apr2020
Acceso en línea:Ver este registro en EBSCOhost
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      pub: Oxford University Press / USA
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        atl: HPV vaccine, Twitter, and gay, bisexual and other men who have sex with men.
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          Budenz, Alexandra
          Klassen, Ann
          Leader, Amy
          Fisher, Kara
          Yom-Tov, Elad
          Massey, Philip
        affil: Drexel University Dornsife School of Public Health, 3215 Market St., Philadelphia, PA 19104, USA
      sug:
        subj:
          Men Who Have Sex With Men Psychosocial Factors
          LGBTQ+ Persons Psychosocial Factors
          Attitude to Vaccines
          Papillomavirus Vaccine
          Twitter
          Instant Messaging
          Human
          Content Analysis
          United States
          Papillomavirus Infections Risk Factors
          Papillomavirus Infections Transmission
          Public Health
          Stigma
          Machine Learning
          Univariate Statistics
          Descriptive Statistics
          Data Analysis Software
          Chi Square Test
          Health Promotion
          Funding Source
      ab: This study aimed to quantify human papillomavirus (HPV) vaccine Twitter messaging addressing gay, bisexual and other men who have sex with men (GB+MSM) and describes messaging by vaccine sentiment (attitudes towards vaccine) and characteristics (topic of messaging). Between August 2014 and July 2015, we collected 193 379 HPV-related tweets and classified them by vaccine sentiment and characteristics. We analysed a subsample of tweets containing the terms 'gay', 'bisexual' and 'MSM' (N  = 2306), and analysed distributions of sentiment and characteristics using chi-square. HPV-related tweets containing GB+MSM terms occupied 1% of our sample. The subsample had a largely positive vaccine sentiment. However, a proportion of 'gay' and 'bisexual' tweets did not mention the vaccine, and a proportion of 'gay' and 'MSM' tweets had a negative sentiment. Topics varied by GB+MSM term—HPV risk messaging was prevalent in 'bisexual' (25%) tweets, and HPV transmission through sex/promiscuity messaging was prevalent in 'gay' (18%) tweets. Prevention/protection messaging was prevalent only in 'MSM' tweets (49%). Although HPV vaccine sentiment was positive in GB+MSM messaging, we identified deficits in the volume of GB+MSM messaging, a lack of focus on vaccination, and a proportion of negative tweets. While HPV vaccine promotion has historically focused on heterosexual HPV transmission, there are opportunities to shape vaccine uptake in GB+MSM through public health agenda setting using social media messaging that increases knowledge and minimizes HPV vaccine stigma. Social media-based HPV vaccine promotion should also address the identities of those at risk to bolster vaccine uptake and reduce the risk of HPV-attributable cancers.
      pubtype: Academic Journal
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        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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