Using digital and social media for health promotion: A social marketing approach for addressing co-morbid physical and mental health.
Objective: This study examines consumer engagement with a social marketing digital media strategy designed to support the implementation of Equally Well--a program to improve the physical health of people living with mental illness. Design: A four-stage strategic analysis and intervention mix were u...
| Publicado en: | Australian Journal of Rural Health Vol. 28; no. 2; pp. 149 - 159 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Apr2020
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| Acceso en línea: | Ver este registro en EBSCOhost |