From Programming to Products: Softalk Magazine and the Rise of the Personal Computer User.

In the 1980s, the user emerged as a distinct class of personal computer owner motivated by instrumental goals rather than the exploratory pleasures of hackers and hobbyists. To understand the changing values and concerns of microcomputer owners, we analyzed 1,285 reader letters published in Softalk...

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Publicado en:Information & Culture Vol. 55; no. 2; pp. 105 - 130
Autores principales: Nooney, Laine, Driscoll, Kevin, Allen, Kera
Formato: Artículo
Publicado: University of Texas Press 2020
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: From Programming to Products: Softalk Magazine and the Rise of the Personal Computer User.
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          Nooney, Laine
          Driscoll, Kevin
          Allen, Kera
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        Personal computers
        Periodicals
        Computer hackers
        Hobbyists
        Computer software industry
        Amateurism
        Professionalization
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          Personal computers
          Periodicals
          Computer hackers
          Hobbyists
          Computer software industry
          Amateurism
          Professionalization
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        expertise
        hobbyist
        magazine
        personal computer
        user
      ab: In the 1980s, the user emerged as a distinct class of personal computer owner motivated by instrumental goals rather than the exploratory pleasures of hackers and hobbyists. To understand the changing values and concerns of microcomputer owners, we analyzed 1,285 reader letters published in Softalk magazine between 1980 and 1984. During this period, a preoccupation with programming was displaced by discussions of software applications, products, and services. This transition illustrates the separation of users from hobbyists, reflecting changes in the software industry and attitudes toward amateurism, professionalization, gender, and expertise.
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