Partisan cues and internet memes: early evidence for motivated skepticism in audience message processing of spreadable political media.
Internet memes represent fundamental practices underlying much of digitally mediated conversation in the current participatory media environment, increasingly playing a prominent role in political contexts online. At the same time, memes' fleeting nature makes them easily dismissed as insignificant...
| Publicado en: | Atlantic Journal of Communication Vol. 28; no. 3; pp. 194 - 209 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jul-Aug2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=144501408&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 144501408 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Jul-Aug2020 vid: 28 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 144501408 10.1080/15456870.2019.1614589 ppf: 194 ppct: 15 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.3MB tig: atl: Partisan cues and internet memes: early evidence for motivated skepticism in audience message processing of spreadable political media. aug: au: Huntington, Heidi E. affil: Department of Management, Marketing and General Business, Paul and Virginia Engler College of Business, West Texas A&M University, Canyon, Texas, USA su: Memes Campaign funds Partisanship Audiences Skepticism Evidence sug: subj: Memes Campaign funds Partisanship Audiences Skepticism Evidence ab: Internet memes represent fundamental practices underlying much of digitally mediated conversation in the current participatory media environment, increasingly playing a prominent role in political contexts online. At the same time, memes' fleeting nature makes them easily dismissed as insignificant media. To date, there is little published research that focuses on memes from the audience perspective. This study responds to calls to establish effects of political internet memes by examining the role of partisan cues in audience assessment of political internet memes' message quality. An online quasi-experiment (N = 633) was conducted to assess perceptions of political memes' message effectiveness and argument quality. The results reveal that internet memes are subject to biased cognitive processing, specifically selective judgment or motivated skepticism. These findings suggest that despite their fleeting nature, political internet memes might be a vehicle for political messages that contribute to a polarized media environment. Suggestions for future research are presented. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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