Involving Cultural Sensitivity in the Design Process: A Design Toolkit for Chinese Cultural Products.

Cultural and creative industries have become prosperous, and successful examples in the UK have inspired many countries to commercialise their own cultures by integrating their cultural values into art and design production. Inspired by this trend, the aim of this project is to increase awareness of...

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Publicado en:International Journal of Art & Design Education Vol. 39; no. 3; pp. 565 - 585
Autor principal: Wang, Yu‐Han
Formato: Artículo
Publicado: Wiley-Blackwell Aug2020
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Involving Cultural Sensitivity in the Design Process: A Design Toolkit for Chinese Cultural Products.
      aug:
        au: Wang, Yu‐Han
      su:
        Cultural awareness
        Product design
        New product development
        Commercialization
        Cultural industries
        China
      sug:
        subj:
          China
          Cultural awareness
          Product design
          New product development
          Commercialization
          Cultural industries
      keyword:
        cultural product
        cultural sensitivity
        design toolkit
        emotional design
        user experience
      ab: Cultural and creative industries have become prosperous, and successful examples in the UK have inspired many countries to commercialise their own cultures by integrating their cultural values into art and design production. Inspired by this trend, the aim of this project is to increase awareness of traditional Chinese cultural aesthetics in modern product development as well as to highlight the role of cultural sensitivity in the product design process. This study focuses on industrial cultural products and examines the meanings and values of cultural products. Through the examination of the user experience of current cultural products with questionnaires and interviews with product designers, a design toolkit for Chinese cultural products was developed and applied in design practice. Design majors from various cultural backgrounds were recruited to participate in workshops to evaluate the usability of the toolkit and to validate whether the toolkit helped in their design processes. The findings of the research revealed that users' experiences, particularly users' emotional engagement with the products, could be enriched when the design toolkit was applied in the design process. This design toolkit is designed for use by international designers in the initial stage of the design process when idea generation, brainstorming and sketching occur. The toolkit could be applied not only in product design but also in visual communication design, interior design and digital content design.
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    language: English
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