| Sumario: | Persuasive system features have been widely adopted to encourage attitude and behaviour change. Recently, most social networking sites (SNS) adopt some form of persuasive system features that leverage social influence to deliberately induce prescribed behaviours in their users. However, studies on how these features can be used to promote knowledge sharing are inadequate; particularly, regarding how SNS that have been developed solely for academic purposes can adopt these features to promote knowledge sharing. To address this knowledge gap, this study integrates constructs from the social capital theory and persuasive systems design model to investigate the impact of persuasive social features on knowledge sharing among students of tertiary institutions on academic social networking sites. Data are quantitatively gathered from 218 respondents from tertiary institutions and statistically analyzed. The results suggest that perceived dialogue support and perceived social support have strong influences on knowledge sharing behaviour. Lay Description: What is already known about this topic: Researchers' use of Academic Social Networking Sites has been prevalent.Knowledge sharing is essential in research.Users are predominant information consumers rather than sharers.Encouraging knowledge sharing continues to be a problem. What this paper adds: Persuasive system features are effective for inducing attitude and behaviour change.Persuasion features that leverage on social activities influences knowledge sharing behaviour. Implications for practice and/or policy: Developers of Academic Social Networking Sites are encouraged to develop algorithms that connect users with similar understanding and values.Improving dialogue and social support features on these sites can also improve knowledge sharing. For instance, users who actively contribute to discussions could receive open recognition, encouragement and motivation.
|
|---|