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PRODUCT COMPATIBILITY HINDERS PRE‐EMPTIVE ADVERTISING.

This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; customers become price sensitive and competition increases, pre‐empting new mark...

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Publicado en:Economic Inquiry Vol. 58; no. 4; pp. 1663 - 1689
Autor principal: Roig, Guillem
Formato: Artículo
Publicado: Wiley-Blackwell Oct2020
Materias:
Consumers
Technology
Commercial products
Deterrence (Administrative law)
Standardization
Acceso en línea:Ver este registro en EBSCOhost