Climate Change Communication: Examining the Social and Cognitive Barriers to Productive Environmental Communication.
Objectives. This study explores the efficacy of visual appeals that may be used to communicate environmental risk.Methods. To better understand the social and cognitive barriers present in environmental risk communication associated with climate change, we conducted a series of six focus groups. Gro...
| Publicado en: | Social Science Quarterly (Wiley-Blackwell) Vol. 101; no. 5; pp. 2085 - 2101 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Wiley-Blackwell
Sep2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146139722&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146139722 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384941 SSQ jtl: Social Science Quarterly (Wiley-Blackwell) issn: 00384941 maglogo: Y pubinfo: dt: Sep2020 vid: 101 iid: 5 pid: 480 pub: Wiley-Blackwell artinfo: ui: 146139722 10.1111/ssqu.12843 ppf: 2085 ppct: 16 formats: tig: atl: Climate Change Communication: Examining the Social and Cognitive Barriers to Productive Environmental Communication. aug: au: Merkel, Sonia Hélène Person, Angela M. Peppler, Randy A. Melcher, Sarah M. affil: University of Oklahoma su: Climate change Intergenerational mobility Class differences Sociodemographic factors United States politics & government sug: subj: Climate change Intergenerational mobility Class differences Sociodemographic factors United States politics & government ab: Objectives. This study explores the efficacy of visual appeals that may be used to communicate environmental risk.Methods. To better understand the social and cognitive barriers present in environmental risk communication associated with climate change, we conducted a series of six focus groups. Groups were asked to view images of environmental issues and select the best representation of their feelings out of a range of preselected emotions. While further research is required, preliminary investigation based on the focus groups suggests several themes. Results. First, an individual's familiarity with both an area and an event will decrease the individual's perception of urgency; conversely, the participants expressed greater concern for events that were local and new—in other words, familiarity diminishes urgency, while emergent problems create alacrity. Second, participants expressed a sentiment of tacit blame, in which the participant's own contribution to the issue received less emphasis when ascribing fault. Last, the participants reacted positively toward messages that emphasized a hopeful and solution‐based narrative and were seemingly less motivated by images that relied on fear‐based messaging. Conclusions. Preliminary findings suggest that hopeful, solution‐based messaging may be more effective in facilitating pro‐environmental behavior than either fear‐ or guilt‐based appeals. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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