Ethnic Cues, Latino Skin Tone, and Voter Preferences: An Experimental Test.
Objective: Research suggests that voters rely on cognitive heuristics to simplify the evaluative process. Such heuristics include candidate race and other visible characteristics. We set out to test whether Americans use Latino ethnicity as a heuristic to evaluate candidates, and whether the darknes...
| Publicado en: | Social Science Quarterly (Wiley-Blackwell) Vol. 101; no. 5; pp. 1920 - 1936 |
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| Autores principales: | , , , , , , |
| Formato: | Artículo |
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Wiley-Blackwell
Sep2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146139724&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146139724 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384941 SSQ jtl: Social Science Quarterly (Wiley-Blackwell) issn: 00384941 maglogo: Y pubinfo: dt: Sep2020 vid: 101 iid: 5 pid: 480 pub: Wiley-Blackwell artinfo: ui: 146139724 10.1111/ssqu.12845 ppf: 1920 ppct: 16 formats: tig: atl: Ethnic Cues, Latino Skin Tone, and Voter Preferences: An Experimental Test. aug: au: Anderson, Ben Bird, Garrett Kornrumpf, Richard Macaluso, Maria Mundkur, Natasha Swingholm, Madison Gainous, Jason affil: University of Louisville su: Class differences Intergenerational mobility Sociodemographic factors Voters United States politics & government sug: subj: Class differences Intergenerational mobility Sociodemographic factors Voters United States politics & government ab: Objective: Research suggests that voters rely on cognitive heuristics to simplify the evaluative process. Such heuristics include candidate race and other visible characteristics. We set out to test whether Americans use Latino ethnicity as a heuristic to evaluate candidates, and whether the darkness of Latino candidates' skin tone influences these judgments. Finally, we examine individual‐level partisan differences in the application of these heuristics. Methods: We leverage a large sample posttest experimental design that manipulates candidate ethnicity and skin tone. Results: Some respondents in our sample clearly use ethnicity as a heuristic but skin tone does not seem to matter. Democrats evaluated Latino candidates, regardless of skin tone, more positively than they did a white candidate. Republicans seemed immune to ethnic cues or skin tone. Conclusion: These results shed light on how Latino ethnicity shapes voter preferences, but these tests need to be extended to cross‐sectional data. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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