Southern Accents and Partisan Stereotypes: Evaluating Political Candidates.
Objective: Recent research suggests that many American voters use candidate accents as an evaluative heuristic. We build on this research by examining whether this effect is conditional on the partisan positions of the candidate and across participant party identification. Methods: We designed an ex...
| Publicado en: | Social Science Quarterly (Wiley-Blackwell) Vol. 101; no. 5; pp. 1951 - 1969 |
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| Autores principales: | , , , , , , |
| Formato: | Artículo |
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Wiley-Blackwell
Sep2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146139740&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146139740 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384941 SSQ jtl: Social Science Quarterly (Wiley-Blackwell) issn: 00384941 maglogo: Y pubinfo: dt: Sep2020 vid: 101 iid: 5 pid: 480 pub: Wiley-Blackwell artinfo: ui: 146139740 10.1111/ssqu.12862 ppf: 1951 ppct: 18 formats: tig: atl: Southern Accents and Partisan Stereotypes: Evaluating Political Candidates. aug: au: Ash, Kathleen Johnson, Wesley Lagadinos, Gracie Simon, Sarah Thomas, Jared Wright, Evan Gainous, Jason affil: University of Louisville su: Class differences Sociodemographic factors United States presidential elections Political trust (in government) United States politics & government sug: subj: Class differences Sociodemographic factors Executive Offices United States presidential elections Political trust (in government) United States politics & government ab: Objective: Recent research suggests that many American voters use candidate accents as an evaluative heuristic. We build on this research by examining whether this effect is conditional on the partisan positions of the candidate and across participant party identification. Methods: We designed an experiment using actors to record candidate stump speeches, manipulating the accent of the candidate and the partisan issue position of the candidate. Results: Democrats and Republicans in our sample were more likely to believe candidates with southern accents were Republican as opposed Democrat, and were also more likely to negatively evaluate candidates with a southern accent. This was true in both instances regardless of whether the candidate espoused a typical Democratic or Republican issue position. Democrats' judgments of candidates with southern accents, though, were harsher than those of Republicans and, again, this was the case across the partisan positioning of the candidate. Finally, both Democrats and Republicans in our pool were less likely to say they would vote for the candidate with a southern accent regardless of the partisan position of the candidate. Conclusion: Our results confirm that accent is a heuristic and add nuance to our understanding of how partisanship shapes this effect. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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