Audience-metric continuity? Approaching the meaning of measurement in the digital everyday.
This article argues for an expansion of existing studies on the meaning of metrics in digital environments by evaluating a methodology tested in a pilot study to analyse audience responses to metrics of social media profiles. The pilot study used the software tool Facebook Demetricator by artist Ben...
| Publicado en: | Media, Culture & Society Vol. 42; no. 7/8; pp. 1193 - 1210 |
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| Autores principales: | , |
| Formato: | Artículo |
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Sage Publications, Ltd.
Oct/Nov2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146205818&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146205818 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634437 MCS jtl: Media, Culture & Society issn: 01634437 maglogo: Y pubinfo: dt: Oct/Nov2020 vid: 42 iid: 7/8 pid: 2171 pub: Sage Publications, Ltd. artinfo: ui: 146205818 10.1177/0163443720907017 ppf: 1193 ppct: 17 formats: tig: atl: Audience-metric continuity? Approaching the meaning of measurement in the digital everyday. aug: au: Bolin, Göran Velkova, Julia affil: Södertörn University, Sweden University of Helsinki, Finland su: Mass media audiences Audience response Continuity Software development tools sug: subj: Computer systems design and related services (except video game design and development) Custom Computer Programming Services Mass media audiences Audience response Continuity Software development tools keyword: audience measurement audiences digital media disruptive methods everyday life metrics audience measurement audiences digital media disruptive methods everyday life metrics ab: This article argues for an expansion of existing studies on the meaning of metrics in digital environments by evaluating a methodology tested in a pilot study to analyse audience responses to metrics of social media profiles. The pilot study used the software tool Facebook Demetricator by artist Ben Grosser in combination with follow-up interviews. In line with Grosser's intentions, the software indeed provoked reflection among the users. In this article, we reflect on three kinds of disorientations that users expressed, linked to temporality, sociality and value. Relating these to the history of audience measurement in mass media, we argue that there is merit in using this methodology for further analysis of continuities in audience responses to metrics, in order to better understand the ways in which metrics work to create the 'audience commodity'. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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