Internet-Based Recruitment Strategies: Considerations in Populations with Chronic Illness.
Background: Study recruitment can be challenging, especially when targeting busy young adults with a chronic illness. Objective: This article describes the challenges and successes encountered during internet-based recruitment of young adults with inflammatory bowel disease (IBD). Methodology: This...
| Published in: | International Journal of Caring Sciences Vol. 13; no. 2; pp. 828 - 837 |
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| Main Authors: | , , , , |
| Format: | pictorial research tables/charts Journal Article |
| Published: |
International Journal of Caring Sciences
May-Aug2020
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=146255946&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 146255946 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 17915201 B92O jtl: International Journal of Caring Sciences issn: 17915201 maglogo: N pubinfo: dt: May-Aug2020 vid: 13 iid: 2 pid: 64496 pub: International Journal of Caring Sciences artinfo: ui: 146255946 146255946 146255946 146255946 ppf: 828 ppct: 9 formats: fmt: @attributes: type: P tig: atl: Internet-Based Recruitment Strategies: Considerations in Populations with Chronic Illness. aug: au: Rhodes, Kathleen Walker, Jean Martin, Tina McElwain, Sharon Blocker, Aaron affil: Assistant Professor, The University of Mississippi Medical Center, School of Nursing, Jackson, MS, USA sug: subj: Chronic Disease Research Subject Recruitment Internet Inflammatory Bowel Diseases In Adulthood Descriptive Research Correlational Studies Web Search Engines Surveys Snowball Sample Data Analysis Software Scales Male Female Adult Human Adult: 19-44 years Male Female ab: Background: Study recruitment can be challenging, especially when targeting busy young adults with a chronic illness. Objective: This article describes the challenges and successes encountered during internet-based recruitment of young adults with inflammatory bowel disease (IBD). Methodology: This research employed a descriptive, correlational design by collecting anonymous data using internet-based recruitment without offering research incentives. Results: The nationwide sample (n=284) recruited over a six-week period was initiated April 29th, 2019. From 772 registered clicks on Facebook and Google ads, the final recruitment cost of $1,249.13 resulted in an average cost $4.40 for each completed survey. Conclusions: This study did not support recent literature describing successful collaborative methods with IBD-focused internet groups. Multiple internet-based IBD organizations and administrators of closed Facebook groups denied the researcher the opportunity to access group members through posting of the research link to the group site. Facebook ads outperformed Google ads and unpaid methods, including snowball recruitment through Facebook and Twitter. There were two deployments of Facebook ads campaigns during the 6-week data collection period. Facebook ads were the most effective for a young adult 18-35-year-old population with chronic illness. Lessons learned from a social media recruitment campaign may help other researchers recruiting similar populations with chronic illness. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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