| Sumario: | This study seeks to examine the micro–macro relationships of the #ZumaMustFall and the extent this relationship impacted on the objectives of the protest actions. The study argues that the different registers of middle-class, race, capitalist's interest, and popular politics shaped the nature of this micro–macro relationship of #ZumaMustFall protest actions. The study further argues that the intersection of these registers i.e. the micro-the social register of the middle-class, race, etc influenced the macro register of popular politics, and the intersection of both relationships hindered the majority of poor South Africans who could have participated in the protests both online i.e. tweeting and offline i.e. protest marches, from participating, as these registers acted as an instrument of privilege and oppression. Therefore, the study concludes by positing that, to understand the ability of protest actions and digital activism to bring about social change in South Africa, there is the need to understand the complex social structures or relationships and how these structures interplay with activism.
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