Weaponizing white thymos: flows of rage in the online audiences of the alt-right.

The alt-right is a growing radical right-wing network that is particularly effective at mobilizing emotion through digital communications. Introducing 'white thymos' as a framework to theorize the role of rage, anger, and indignation in alt-right communications, this study argues that emotive commun...

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Publicado en:Cultural Studies Vol. 34; no. 6; pp. 892 - 925
Autor principal: Ganesh, Bharath
Formato: Artículo
Publicado: Taylor & Francis Ltd Nov2020
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Weaponizing white thymos: flows of rage in the online audiences of the alt-right.
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        au: Ganesh, Bharath
        affil: Centre for Media and Journalism Studies, University of Groningen, Groningen, Netherlands
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        Alt-Right
        White nationalism
        New right (Politics)
        Social media
        Affect (Psychology)
        Twitter (Web resource)
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          Alt-Right
          White nationalism
          New right (Politics)
          Social media
          Affect (Psychology)
          Twitter (Web resource)
      keyword:
        affect
        Alt-right
        populist radical right
        social media
        Twitter
        white nationalism
      ab: The alt-right is a growing radical right-wing network that is particularly effective at mobilizing emotion through digital communications. Introducing 'white thymos' as a framework to theorize the role of rage, anger, and indignation in alt-right communications, this study argues that emotive communication connects alt-right users and mobilizes white thymos to the benefit of populist radical right politics. By combining linguistic, computational, and interpretive techniques on data collected from Twitter, this study demonstrates that the alt-right weaponizes white thymos in three ways: visual documentation of white victimization, processes of legitimization of racialized pride, and reinforcement of the rectitude of rage and indignation. The weaponization of white thymos is then shown to be central to the culture of the alt-right and its connectivity with populist radical right politics.
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    language: English
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