Platform pricing redux.
Platforms such as Airbnb, Amazon, Apple iOS, eBay, Microsoft Windows, and Uber are ubiquitous. The two‐sided nature of platform markets, however, requires a reconsideration of the conditions for profit maximization and understanding of how platforms operate. Profit‐maximization in two‐sided markets...
| Publicado en: | Southern Economic Journal Vol. 87; no. 2; pp. 732 - 741 |
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| Formato: | Artículo |
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Wiley-Blackwell
Oct2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146607936&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146607936 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384038 SEJ jtl: Southern Economic Journal issn: 00384038 maglogo: N pubinfo: dt: Oct2020 vid: 87 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 146607936 10.1002/soej.12462 ppf: 732 ppct: 9 formats: fmt: – @attributes: type: T – @attributes: type: P size: 910KB tig: atl: Platform pricing redux. aug: au: Arce, Daniel G. affil: Economics Program, University of Texas at Dallas, Richardson Texas, USA su: eBay Inc. Profit maximization Direct costing sug: subj: eBay Inc. Profit maximization Direct costing keyword: Amoroso–Robinson relationship indirect externalities Lerner index platform markets platform pricing Spence distortion two‐sided markets Amoroso–Robinson relationship indirect externalities Lerner index platform markets platform pricing Spence distortion two‐sided markets ab: Platforms such as Airbnb, Amazon, Apple iOS, eBay, Microsoft Windows, and Uber are ubiquitous. The two‐sided nature of platform markets, however, requires a reconsideration of the conditions for profit maximization and understanding of how platforms operate. Profit‐maximization in two‐sided markets is characterized as an intuitive extension of the inverse elasticity pricing rule (Lerner index). This is further expressed in terms of the participants' primitives: users' reservation values and the platform's marginal cost. Differences between one‐ and two‐sided markets are demonstrated and discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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