Results of a mixed methods evaluation of the Make Healthy Normal campaign.
The Make Healthy Normal obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017–18) of that campaign, using three cross-sectional online surveys with men aged 18–54 years (n = 4352) and six focus groups with men aged...
| Publicado en: | Health Education Research Vol. 35; no. 5; pp. 418 - 437 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Oct2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=146608702&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 146608702 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 02681153 FA0 jtl: Health Education Research issn: 02681153 maglogo: N pubinfo: dt: Oct2020 vid: 35 iid: 5 pid: 622 pub: Oxford University Press / USA artinfo: ui: 146608702 146608702 146608702 10.1093/her/cyaa022 146608702 ppf: 418 ppct: 19 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Results of a mixed methods evaluation of the Make Healthy Normal campaign. aug: au: Kite, James Thomas, Margaret Grunseit, Anne Li, Vincy Bellew, William Bauman, Adrian affil: Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre sug: subj: Obesity Prevention and Control Health Education Methods Health Promotion New South Wales Human New South Wales Male Adult Middle Age Descriptive Statistics Focus Groups Linear Regression Logistic Regression Thematic Analysis Surveys Quantitative Studies Qualitative Studies Health Knowledge Health Behavior Eating Behavior Physical Activity Consumer Attitudes Data Analysis Software Adult: 19-44 years Middle Aged: 45-64 years Male ab: The Make Healthy Normal obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017–18) of that campaign, using three cross-sectional online surveys with men aged 18–54 years (n = 4352) and six focus groups with men aged 35–54 years and parents with children aged 5–12 years (n = 38), reflecting the campaign's target audiences. We used linear and logistic regressions to examine changes over time in key outcomes, consistent with the campaign's theorized hierarchy of effects. Focus group data were analysed thematically and integrated with survey results at the interpretation stage. Survey results showed reasonable prompted recognition, although unprompted recall remained low, and there were no consistent, positive shifts in other outcomes, including behaviour. Focus group results suggested that this was because the campaign's messages, while considered clear and relevant, did not address the constraints participants experienced that made change difficult. Hence, the campaign by itself was unlikely to lead to behaviour change. We need to reconsider the role of campaigns in addressing multi-determined and complex problems. Evaluations should reconsider metrics of success, as they may not immediately result in behaviour change, especially in the absence of complementary policy and environmental strategies. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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