Social and semantic network analysis of Facebook pages: the case of Brexit and Bremain leaders.
This paper aims to probe how leaders of Brexit (Nigel Farage) and Bremain (David Cameron) camps communicated with the UK public via Facebook fan pages. This study employed two different types of data analysis (social network analysis and semantic network analysis) for exploring the structure and the...
| Publicado en: | Asia Europe Journal Vol. 18; no. 4; pp. 479 - 493 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Dec2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146681094&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146681094 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 16102932 V96 jtl: Asia Europe Journal issn: 16102932 maglogo: N pubinfo: dt: Dec2020 vid: 18 iid: 4 pid: 237 pub: Springer Nature artinfo: ui: 146681094 10.1007/s10308-019-00567-x ppf: 479 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.3MB tig: atl: Social and semantic network analysis of Facebook pages: the case of Brexit and Bremain leaders. aug: au: Park, Sung-Hoon Yoon, Sung-Won Chung, Sae Won affil: Korea University Division of International Studies and Graduate School of International Studies, 145 Anam-ro, Seongbuk-gu, 02841, Seoul, South Korea Division of Business Administration, The University of Suwon, 18323, Hwaseong-si, South Korea KU-KIEP-SBS EU Centre, Korea University Graduate School of International Studies, 145 Anam-ro, Seongbuk-gu, 02841, Seoul, South Korea su: United Kingdom Social network analysis Semantic network analysis British withdrawal from the European Union, 2016-2020 Brexit Referendum, 2016 Diffusion processes sug: subj: Social network analysis United Kingdom Semantic network analysis British withdrawal from the European Union, 2016-2020 Brexit Referendum, 2016 Diffusion processes ab: This paper aims to probe how leaders of Brexit (Nigel Farage) and Bremain (David Cameron) camps communicated with the UK public via Facebook fan pages. This study employed two different types of data analysis (social network analysis and semantic network analysis) for exploring the structure and the contents of information diffusion process. These analyses yielded the opposite results. For social network analysis, Bremain Camp showed a preponderance regarding the numbers of commentators, their relationships and network distance. Conversely, for the semantic network analysis, the results suggested that Brexit-related framings were salient in both leaders' Facebook fan pages. In other words, even though these two leaders have different perspectives and opinions to the Brexit, both Facebook fan pages eventually promoted Brexit campaigns to their followers. In addition, this study was able to find out Brexiters strategically approached and effectively persuaded a substantial pool of Bremainers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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