Translation Practices of Kalandraka and oqo Publishers and their Multilocal Dynamics: Two Cases of Pride, Profit and Success in Galicia.
The launch of the publisher Kalandraka in 1998, with its innovative proposal of producing its own children's picture books, followed by oqo in 2005 from an internal split of the company, was a salutary lesson in the Galician publishing market for children's literature. In addition to the excellence...
| Publicado en: | Galicia 21: Journal of Contemporary Galician Studies pp. 11 - 30 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Galicia 21: Journal of Contemporary Galacian Studies
2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The launch of the publisher Kalandraka in 1998, with its innovative proposal of producing its own children's picture books, followed by oqo in 2005 from an internal split of the company, was a salutary lesson in the Galician publishing market for children's literature. In addition to the excellence of their products, recognized inside and outside of the Iberian Peninsula, both publishers are characterized by the multilingual and international commitment of their respective projects. After pointing, in a general way, to the reasons for their success in the global market with the glocal dynamics that govern it, this article will focus on the particularities of the translation practices developed by Kalandraka and oqo and the features that stand out from the rest of the Galician publishing industry. The analysis will be based on the theoretical framework provided by the notions of pride and profit, as formulated by Heller and Duchêne (2012) from the field of Sociolinguistics, and by the notions of multi-local and cosmopolitan localism proposed by Manzini (2003, 2013) from the field of Sustainable Design. Its ultimate purpose is to consider the possibility and viability of sustainable models in the Galician publishing translation practices. A irrupción da editorial Kalandraka en 1998 coa súa proposta anovadora de álbum ilustrado de produción propia para crianzas, seguida por oqo no 2005 a partir dunha división interna da compañía, supuxo un revulsivo no mercado editorial galego de literatura infantil. Amais da excelencia dos seus produtos, amplamente recoñecida dentro e fóra da Península Ibérica, as dúas editoriais caracterízanse pola vontade plurilingüe e internacional dos seus proxectos. Tras apuntar, de modo xeral, ás razóns do seu éxito no mercado global coas dinámicas glocais que o rexen, este traballo céntrase nas particularidades das prácticas de tradución desenvolvidas por ambas as dúas editorias e os trazos que as fan destacar do resto da edición galega. A análise realízase a partir do marco teórico provisto polas nocións de prestixio --pride-- e beneficio económico --profit-- formuladas por Heller e Duchêne (2012) dende a sociolingüística, así como polas nocións de multilocal e localismo cosmopolita propostas por Manzini (2003, 2013) dende o campo do deseño sostible. Ao cabo, trátase de considerar a posibilidade e viabilidade de modelos sostibles nas políticas de tradución do sector editorial galego. |
|---|