Call Centre Karma, or How Popular Culture Learned to Stop Worrying and Love Outsourcing.
Since 2006, numerous movies and TV series have depicted outsourcing to India as a source of both economic and personal opportunity for American, Canadian, British and Indian characters. There has been no sustained assessment, however, of individual screen texts which address call centre work, nor an...
| Publicado en: | Critical Arts: A South-North Journal of Cultural & Media Studies Vol. 34; no. 4; pp. 132 - 144 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Aug2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=146791063&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 146791063 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02560046 CTA jtl: Critical Arts: A South-North Journal of Cultural & Media Studies issn: 02560046 maglogo: N pubinfo: dt: Aug2020 vid: 34 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 146791063 10.1080/02560046.2020.1779325 ppf: 132 ppct: 12 formats: fmt: – @attributes: type: T – @attributes: type: P size: 874KB tig: atl: Call Centre Karma, or How Popular Culture Learned to Stop Worrying and Love Outsourcing. aug: au: Guttman, Anna Smith, Megan affil: Department of English, Lakehead University, Thunder Bay, Ontario, Canada Social Justice Studies, Lakehead University, Thunder Bay, Ontario, Canada su: Contracting out Popular culture Marketing Outsourced (Film) Other End of the Line, The (Film) sug: subj: Contracting out Popular culture Marketing Outsourced (Film) Other End of the Line, The (Film) keyword: film Globalization India neoliberalism outsourcing television ab: Since 2006, numerous movies and TV series have depicted outsourcing to India as a source of both economic and personal opportunity for American, Canadian, British and Indian characters. There has been no sustained assessment, however, of individual screen texts which address call centre work, nor any comparative work that might shed light on the significance of this transnational phenomenon. Using discourse and visual analysis, films including Outsourced, The Other End of the Line, The Best Exotic Marigold Hotel, and The Second Best Exotic Marigold Hotel, and TV series such as Outsourced and Mumbai Calling are shown to address popular fears over outsourcing by positing a shared neoliberal worldview, one that traverses national boundaries and histories, drawing both on enduring orientalist stereotypes and narrative tropes, as well as recent trends in Bollywood and American popular culture. These screen texts contain a limited critique of late capitalism, but nonetheless reimagine the purported risks of globalization as founts for potential benefit, both material and social, and often reconfirm the essential superiority of the West and Westerners. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Critical Arts: A South-North Journal of Cultural & Media Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Critical Arts: A South-North Journal of Cultural & Media Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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