Effect of e‐cigarette advertisement themes on hypothetical e‐cigarette purchasing in price‐responsive adolescents.
Aims: To examine the effect on adolescents of exposure to different e‐cigarette advertisement themes on reported likelihood of purchasing e‐cigarettes in a hypothetical scenario. Design Between‐subjects design of four randomly assigned thematic conditions derived from a content analysis of 350 e‐cig...
| Publicado en: | Addiction Vol. 115; no. 12; pp. 2357 - 2369 |
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| Autores principales: | , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Dec2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=146927209&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 146927209 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09652140 AIO jtl: Addiction issn: 09652140 maglogo: Y pubinfo: dt: Dec2020 vid: 115 iid: 12 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 146927209 146927209 146927209 10.1111/add.15084 146927209 ppf: 2357 ppct: 12 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P tig: atl: Effect of e‐cigarette advertisement themes on hypothetical e‐cigarette purchasing in price‐responsive adolescents. aug: au: Barnes, Andrew J. Bono, Rose S. Rudy, Alyssa K. Hoetger, Cosima Nicksic, Nicole E. Cobb, Caroline O. affil: Department of Health Behavior and Policy, Virginia Commonwealth University, Richmond VA,, USA sug: subj: Electronic Cigarettes Economics Advertising Smoking Economics Costs and Cost Analysis Adolescent Behavior Human Adolescence Content Analysis Virginia Task Performance and Analysis Regression Odds Ratio Confidence Intervals Descriptive Statistics Flavoring Agents Taste Elasticity Substance Abuse Risk Factors Adolescent: 13-18 years ab: Aims: To examine the effect on adolescents of exposure to different e‐cigarette advertisement themes on reported likelihood of purchasing e‐cigarettes in a hypothetical scenario. Design Between‐subjects design of four randomly assigned thematic conditions derived from a content analysis of 350 e‐cigarette advertisements: general, flavor‐ and taste‐themed, people‐ and product use‐themed or control advertisements for bottled water. Setting: Virginia, USA. Participants: Of 1360 adolescents (13–18 years old) participating, 1063 had complete data (519 current cigarette smokers, 544 tobacco‐susceptible non‐smokers). Measurements Participants completed an e‐cigarette purchase task, reporting the likelihood of buying an e‐cigarette at various prices. Indices of abuse liability included price responsiveness (whether likelihood of purchase decreased with increasing prices) and, among price‐responsive adolescents, breakpoint (highest price before definitely would not buy), maximum probability‐weighted expenditure (Omax) and price elasticity (how quickly willingness to purchase decreases as prices increase). Regressions controlled for demographics, prior tobacco ad exposure, tobacco/substance use and sensation‐seeking. Findings Prior advertisement exposure was positively associated with being price‐responsive [odds ratio (OR) = 1.12, 95% confidence interval (CI) = 1.03, 1.22; P < 0.05]. Among price‐responsive adolescents (n = 579), breakpoints were 58% higher in the flavor‐ and taste‐themed condition (β = 0.46, 95% CI = <0.01, 0.92) and 75% higher in the people‐ and product use‐themed condition (β = 0.56, 95% CI = 0.10, 1.03) compared with control (Ps < 0.05). Exposure to people‐ and product use‐themed advertisements was associated with a 60% higher Omax (β = 0.47, 95% CI = 0.01, 0.93; P < 0.05). The general and people‐ and product use‐themed conditions were associated with 19% (β = −0.21, 95% CI = –0.38, ‐0.04) and 21% (β = −0.24, 95% CI = –0.42, −0.06) lower elasticity, respectively (Ps < 0.05). Conclusions: E‐cigarette advertising exposure may increase reported likelihood of purchasing e‐cigarettes, with effects differing by advertisement content. People‐ and product use‐themed e‐cigarette advertisements increased reported likelihood of purchasing in price‐responsive adolescents. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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