SETTING THE ODDS OF WINNING THE JACKPOT: ON THE ECONOMICS OF (RE) DESIGNING LOTTERY GAMES.
In many jurisdictions, domestic lotto games have experienced a decline in sales revenue due to the introduction of new products and the absence of appealing jackpots. To reverse this trend, operators worldwide have conducted major reforms to the design of games. In this paper, we focus on Spain's la...
| Publicado en: | Contemporary Economic Policy Vol. 39; no. 1; pp. 168 - 178 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Jan2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=147175919&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 147175919 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10743529 CEY jtl: Contemporary Economic Policy issn: 10743529 maglogo: Y pubinfo: dt: Jan2021 vid: 39 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 147175919 10.1111/coep.12475 ppf: 168 ppct: 10 formats: fmt: @attributes: type: P size: 489KB tig: atl: SETTING THE ODDS OF WINNING THE JACKPOT: ON THE ECONOMICS OF (RE) DESIGNING LOTTERY GAMES. aug: au: Díaz, Alejandro Pérez, Levi affil: Department of Economics, University of Oviedo, 33006, Oviedo, Spain Department of Economics, University of Oviedo, Facultad de Comercio, Turismo y Ciencias Sociales Jovellanos, 33203, Gijón, Spain su: Games Lotteries New product development sug: subj: Games Hobby, Toy, and Game Stores Doll, Toy, and Game Manufacturing Toy and Hobby Goods and Supplies Merchant Wholesalers Lotteries Other Gambling Industries Marketing Consulting Services Lotteries New product development ab: In many jurisdictions, domestic lotto games have experienced a decline in sales revenue due to the introduction of new products and the absence of appealing jackpots. To reverse this trend, operators worldwide have conducted major reforms to the design of games. In this paper, we focus on Spain's largest domestic lottery game, which was redesigned in 2012 by significantly reduced the odds of winning the jackpot to produce more frequent and larger rollovers. Findings show overall negative results of such reform, as players seem to no longer react to large jackpots, and the declining trend in sales has even worsened. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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