Neoliberalism: An Ideological Barrier to Feminist Identification and Collective Action.

Even though gender inequality is ubiquitous, not all women get involved in remedial collective action. We hypothesize that neoliberal ideology, which emphasizes individual responsibility, free choice, competition, and meritocracy, undermines women's feminist identification and collective action. In...

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Published in:Social Justice Research Vol. 33; no. 1; pp. 81 - 110
Main Authors: Girerd, Lola, Bonnot, Virginie
Format: Article
Published: Springer Nature Mar2020
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Mar2020
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      pub: Springer Nature
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        10.1007/s11211-020-00347-8
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        au:
          Girerd, Lola
          Bonnot, Virginie
        affil: Laboratoire de Psychologie Sociale : Contextes et Régulation, Paris Descartes University, Sorbonne Paris Cité, 71, Avenue Edouard Vaillant, 92100, Boulogne-Billancourt, France
      su:
        Collective action
        Feminists
        Gender inequality
        Identification
        Legislators
        Neoliberalism
      sug:
        subj:
          Collective action
          Feminists
          Gender inequality
          Identification
          Legislators
          Neoliberalism
      keyword:
        Feminist identification
        Meritocracy
        Neoliberal ideology
        System justification
        Feminist identification
        Meritocracy
        Neoliberal ideology
        System justification
      ab: Even though gender inequality is ubiquitous, not all women get involved in remedial collective action. We hypothesize that neoliberal ideology, which emphasizes individual responsibility, free choice, competition, and meritocracy, undermines women's feminist identification and collective action. In the first experimental study (n = 159), and consistent with the hypotheses, women primed with meritocracy identified less as feminists, perceived remedial collective action as being less important, and were less likely to ask for information regarding these actions in comparison with women who were not primed with meritocracy. Importantly, feminist identification mediated the effect of meritocracy priming on both perceived importance of collective action and the choice to be exposed to information about feminist collective action. A second correlational study (n = 232), relying on a multi-dimensional measure of neoliberal ideology and a behavioral measure of collective action, revealed that, as hypothesized, endorsing neoliberal beliefs was related to more gender system justification, less feminist identification, and less collective action in favor of women (i.e., sending a message to their elected member of parliament asking them to denounce sexist advertisements). The mediation models of Study 1 were supported in Study 2.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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