A Behavior-Analytic View on Nudges: Individual, Technique, and Ethics.

Behavior analysis and behavioral economics represent different traditions, but with relevant points of intersection and complementarity. Recent studies point to convergences and divergences, often in a nonspecific way, and thus lack a careful analysis of some ontological, technical, and ethical aspe...

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Published in:Behavior & Social Issues Vol. 29; no. 1; pp. 138 - 162
Main Authors: da Rocha, César Antonio Alves, Hunziker, Maria Helena Leite
Format: Article
Published: Springer Nature Jan2020
Subjects:
Online Access:View this record in EBSCOhost
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        10.1007/s42822-020-00037-9
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        atl: A Behavior-Analytic View on Nudges: Individual, Technique, and Ethics.
      aug:
        au:
          da Rocha, César Antonio Alves
          Hunziker, Maria Helena Leite
        affil: Universidade de São Paulo, São Paulo, Brazil
      su:
        Ethics
        Behavioral assessment
        Behavioral economics
        Life sciences
        Sampling (Process)
      sug:
        subj:
          Ethics
          Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology)
          Behavioral assessment
          Behavioral economics
          Life sciences
          Sampling (Process)
      keyword:
        B. F. Skinner
        Behavior analysis
        Nudges
        B. F. Skinner
        Behavior analysis
        Nudges
      ab: Behavior analysis and behavioral economics represent different traditions, but with relevant points of intersection and complementarity. Recent studies point to convergences and divergences, often in a nonspecific way, and thus lack a careful analysis of some ontological, technical, and ethical aspects—particularly those involved in proposals of such sciences for the regulation of life in society. This article aims to elucidate points of contact and distancing between these sciences, focusing on the concept of nudge. A behavior-analytic view on the concept of nudge is provided with a focus on (a) its underlying view of the individual, (b) a sample of nudging techniques, and (c) some of the ethical arguments of its proponents. It is suggested that although interchanges between behavior analysis and behavioral economics are feasible and promising, there are significant differences between their theoretical foundations. Finally, how the dialogue between both could lead to a reconsideration of the centrality of some of B. F. Skinner's propositions is discussed.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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