Effects of fact-checking social media vaccine misinformation on attitudes toward vaccines.

Social media vaccine misinformation can negatively influence vaccine attitudes. It is urgent to develop communication approaches to reduce the misinformation's impact. This study aimed to test the effects of fact-checking labels for misinformation on attitudes toward vaccines. An online survey exper...

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Publicado en:Preventive Medicine Vol. 142; pp. 106408 - 106409
Autores principales: Zhang, Jingwen, Featherstone, Jieyu Ding, Calabrese, Christopher, Wojcieszak, Magdalena
Formato: research randomized controlled trial Journal Article
Publicado: Academic Press Inc. Jan2021
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jan2021
      vid: 142
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      pub: Academic Press Inc.
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        10.1016/j.ypmed.2020.106408
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        atl: Effects of fact-checking social media vaccine misinformation on attitudes toward vaccines.
      aug:
        au:
          Zhang, Jingwen
          Featherstone, Jieyu Ding
          Calabrese, Christopher
          Wojcieszak, Magdalena
        affil: Department of Communication, University of California Davis, One Shields Ave, Davis, CA 95616, United States of America; Department of Public Health Sciences, University of California Davis, One Shields Ave, Davis, CA 95616, United States of America
      sug:
        subj:
          Vaccines
          Social Media
          Public Health
          Human
          Communication
          Attitude
          Comparative Studies
          Multicenter Studies
          Randomized Controlled Trials
          Evaluation Research
          Validation Studies
          Clinical Assessment Tools
          Impact of Events Scale
          Scales
          Questionnaires
          Social Readjustment Rating Scale
      ab: Social media vaccine misinformation can negatively influence vaccine attitudes. It is urgent to develop communication approaches to reduce the misinformation's impact. This study aimed to test the effects of fact-checking labels for misinformation on attitudes toward vaccines. An online survey experiment with 1198 participants recruited from a U.S. national sample was conducted in 2018. Participants were randomly assigned to six conditions: misinformation control, or fact-checking label conditions attributed to algorithms, news media, health institutions, research universities, or fact-checking organizations. We analyzed differences in vaccine attitudes between the fact-checking label and control conditions. Further, we compared perceived expertise and trustworthiness of the five categories of fact-checking sources. Fact-checking labels attached to misinformation posts made vaccine attitudes more positive compared to the misinformation control condition (P = .003, Cohen's d= 0.21). Conspiracy ideation moderated the effect of the labels on vaccine attitudes (P = .02). Universities and health institutions were rated significantly higher on source expertise than other sources. Mediation analyses showed labels attributed to universities and health institutions indirectly resulted in more positive attitudes than other sources through perceived expertise. Exposure to fact-checking labels on misinformation can generate more positive attitudes toward vaccines in comparison to exposure to misinformation. Incorporating labels from trusted universities and health institutions on social media platforms is a promising direction for addressing the vaccine misinformation problem. This points to the necessity for closer collaboration between public health and research institutions and social media companies to join efforts in addressing the current misinformation threat.
      pubtype: Academic Journal
      doctype:
        research
        randomized controlled trial
        Journal Article
      ougenre: Article
    language: English
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