An objective methodology capturing online commodity marketing and other harms.
Increasingly life is lived online, yet little is known about the actual nature and extent of online content that people view due to the difficulty of recording real time exposure. This includes people's exposure to harmful commodity marketing. This study aimed to develop a methodology to assess the...
| Publicado en: | Health Promotion International Vol. 35; no. 6; pp. 1312 - 1320 |
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| Autores principales: | , , , , , , , , , , , , , , , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Dec2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=148070727&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 148070727 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09574824 F9Y jtl: Health Promotion International issn: 09574824 maglogo: N pubinfo: dt: Dec2020 vid: 35 iid: 6 pid: 622 pub: Oxford University Press / USA artinfo: ui: 148070727 148070727 148070727 10.1093/heapro/daz131 148070727 ppf: 1312 ppct: 8 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: An objective methodology capturing online commodity marketing and other harms. aug: au: Vaipuna, Tevita Allison, Lucy Bhasin, Abhinav Choi, Kimberley Chu, Agnes Grice, Karl Hay, Alice Huang, Stephanie Jarvis, Ellie-May Laing, Bridie Lewis, Alexandra Moriarty, Ripeka Huitau Obafemi, Tobi Rajendra, Prishita Simpson, James Tay, Albertina Yang, Anne Smith, Moira Gage, Ryan Chambers, Tim affil: Health Promotion & Policy Research Unit, Department of Public Health, University of Otago , 23 Mein Street, Newtown, Wellington, New Zealand, 6242 sug: subj: Online Services Marketing Adverse Effects Public Health Child Health Health Promotion Human Convenience Sample Adult Data Analysis Software Focus Groups Descriptive Statistics Male Female Semi-Structured Interview Thematic Analysis Mobile Applications Software Coding Pediatric Care Alcoholism Gambling Fast Foods Adult: 19-44 years Male Female ab: Increasingly life is lived online, yet little is known about the actual nature and extent of online content that people view due to the difficulty of recording real time exposure. This includes people's exposure to harmful commodity marketing. This study aimed to develop a methodology to assess the nature and extent of exposure to, and engagement with, unhealthy commodity marketing and other public health harms online, particularly children's exposure. A convenience sample of 16 young adult participants (aged 21–29) recorded their device usage for 2 days using Zoom software. Data were coded and analysed to assess the nature and extent of marketing for alcohol, gambling, junk food and smoking products. Four focus groups were conducted with participants to explore their data collection and coding experiences, and results assessed using thematic analysis. The study found that, with some modifications, this method was feasible for gathering real-time objective data from the online world that can be analysed for a range of public health harms, including marketing of unhealthy commodities. Larger studies are recommended to build global evidence for public health action in the online world. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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