To Kill a Messenger: a Case of Congruity.

Reports on changes in attitudes toward the sources themselves which result from to association with messages. Examples of a case in change of attitudes toward the messenger of disturbing news; Indications of a research in congruity and related stories; Basic communication situation; Congruity theory...

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Bibliographic Details

Published in:	Journalism Quarterly Vol. 52; no. 1; pp. 111 - 115
Main Authors:	Stone, Vernon A., Beell, Thomas L.
Format:	Article
Published:	Association for Education in Journalism & Mass Communication Spring75
Subjects:	Attitude (Psychology) Societies Behavior Behaviorism (Psychology) Conduct of life Message processing (Telecommunication)
Online Access:	View this record in EBSCOhost