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The Consumers' Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption.

Publicado en:Journal of Business Ethics Vol. 168; no. 2; pp. 295 - 314
Autor principal: Zollo, Lamberto
Formato: Artículo
Publicado: Springer Nature Feb2021
Acceso en línea:Ver este registro en EBSCOhost
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