The Cross-Elasticity of Demand For National Newspaper Advertising.
Concerns whether advertising media in addition to other co-located newspapers compete with a given newspaper in the U.S. Use of advertising media to estimate demand functions for national advertising; Attempts made to empirically establish the boundaries of the daily newspaper market; Summary of the...
| Publicado en: | Journalism Quarterly Vol. 64; no. 2; pp. 346 - 352 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Association for Education in Journalism & Mass Communication
Summer/Autumn87
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=14839533&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 14839533 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01963031 JOQ jtl: Journalism Quarterly issn: 01963031 maglogo: N pubinfo: dt: Summer/Autumn87 vid: 64 iid: 2 pid: 569 pub: Association for Education in Journalism & Mass Communication artinfo: ui: 14839533 10.1177/107769908706400209 ppf: 346 ppct: 6 formats: tig: atl: The Cross-Elasticity of Demand For National Newspaper Advertising. aug: au: Busterna, John C. su: Advertising of newspapers Business Communication in marketing Advertising media planning Marketing management Advertising United States sug: subj: United States Advertising of newspapers Business Communication in marketing Advertising media planning Marketing management Advertising ab: Concerns whether advertising media in addition to other co-located newspapers compete with a given newspaper in the U.S. Use of advertising media to estimate demand functions for national advertising; Attempts made to empirically establish the boundaries of the daily newspaper market; Summary of the estimated demand functions for national newspaper advertising. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1987 holdings: @attributes: islocal: N |
|---|