The Subject of the Discourse: Reading Online Activist Discourse for Human Capital Theory.

This paper contends that much of the discourse produced, received and exchanged online by 'progressive subjects' – activists committed to contesting oppression and examining privilege – is structured by neoliberal ideology. Human capital theory functions as the 'interpellative arm' of the neoliberal...

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Publicado en:Journal of Language, Literature & Culture Vol. 67; no. 2/3; pp. 124 - 143
Autor principal: Gordon, Paddy
Formato: Artículo
Publicado: Taylor & Francis Ltd Aug-Dec2020
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Aug-Dec2020
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        10.1080/20512856.2020.1849947
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        atl: The Subject of the Discourse: Reading Online Activist Discourse for Human Capital Theory.
      aug:
        au: Gordon, Paddy
        affil: Institute of Sustainable Industries and Liveable Cities, Victoria University, Melbourne, Australia
      su:
        Discourse analysis
        Human capital
        Authorship
        Imperialism
        Neoliberalism
      sug:
        subj:
          Discourse analysis
          Human capital
          Authorship
          Imperialism
          Neoliberalism
      keyword:
        cultural studies
        discourse analysis
        feminism
        human capital theory
        Marxism
        online activism
        subjectivity
      ab: This paper contends that much of the discourse produced, received and exchanged online by 'progressive subjects' – activists committed to contesting oppression and examining privilege – is structured by neoliberal ideology. Human capital theory functions as the 'interpellative arm' of the neoliberal project, and a subject conceived as human capital is neoliberalism's discursive mark. Via the articulation and application of an innovative reading method, this paper explores some political ramifications of the neoliberal structuration of 'progressive discourse' in the very recent past, recognising that the relationship between subjects and discourse is complex and dialectical. This paper's methodology is two-pronged. A method of reading for the presence of human capital theory is articulated, with six distinct markers of a subject conceived as human capital established. The reading method produces data that supports this paper's contention: many forms of progressive discourse unwittingly reproduce neoliberal norms via the production of a subject as human capital as 'the subject of the discourse'. Indeed, neoliberal human capital theory is a structural determinant of the progressive discourse analysed via the reading method demonstrated in this paper.
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    language: English
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