| Sumario: | Trump's use of the words Hispanic, Latino and Mexican during his campaign carried enough meaning to be used in racist contexts. However, those words are also used in a bureaucratic sense. The divergence of meaning protected Trump from being criticized for the words he used even though they carried as much meaning as some of the statements that were challenged. This is so because of the fundamental othering process that the use of the words Latino/Hispanic depicts. Those words, as boundary objects, allow for multiple meanings to be used at the same time and in the same contexts. The difficulty in defining ethnicity as a valid concept to explain cultural differences creates situations in which the concept does not explain anything other than stereotyping processes by the user, particularly when used by groups in power. These stereotyping ideas, the other, are an integral part of Trump's campaign.
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