Who Did the Top Media From Spain Started Following on Twitter? An Exploratory Data Analysis Case Study.
The digital sphere and social media platforms have prompted new logics regarding information access and influence flows among media, politicians, and citizens. In this exploratory study, via a machine learning software and with data visualization methods, we analyzed social media data in order to fi...
| Published in: | American Behavioral Scientist Vol. 65; no. 3; pp. 512 - 540 |
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| Main Authors: | , , |
| Format: | Article |
| Published: |
Sage Publications Inc.
Mar2021
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149270051&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149270051 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00027642 ABS jtl: American Behavioral Scientist issn: 00027642 maglogo: Y pubinfo: dt: Mar2021 vid: 65 iid: 3 pid: 344 pub: Sage Publications Inc. artinfo: ui: 149270051 10.1177/0002764220979784 ppf: 512 ppct: 28 formats: tig: atl: Who Did the Top Media From Spain Started Following on Twitter? An Exploratory Data Analysis Case Study. aug: au: Israel-Turim, Verónica Micó-Sanz, Josep Lluís Ordeix-Rigo, Enric affil: Ramon Llull University, Pça Joan Coromines s/n, 08001 Barcelona, Spain su: Spain X Corp. Digital media Digital communications Data analysis Case studies Data visualization sug: subj: Digital media Digital communications Spain X Corp. Internet Publishing and Broadcasting and Web Search Portals Data analysis Case studies Data visualization keyword: citizenship media media trends politicians social media social media data analysis citizenship media media trends politicians social media social media data analysis ab: The digital sphere and social media platforms have prompted new logics regarding information access and influence flows among media, politicians, and citizens. In this exploratory study, via a machine learning software and with data visualization methods, we analyzed social media data in order to find patterns that can contribute to comprehend the new dynamics of influence between the media, politicians, and citizenship in the context of social media and digital communication, specifically on Twitter. We analyzed who the top 50 Spanish generalist media with most followers started following in 2017, 2018, and 2019 on Twitter, the quintessential informational network. To do so, we melded data visualization computational and manual methods. We used an artificial intelligence big data analysis software to visualize the network of media from Spain in order to identify the sample. Afterward, we extracted the top followed accounts by the sample and categorized them in types of accounts, institution/citizenship, country, number of followers, and gender, to proceed with the data visualization to identify trends and patterns. The results show that these media accounts started following mainly accounts that belonged to male politicians from Spain. We could also spot among the years of the study an inversely proportional trend from the media that went from following mainly institutions to following a majority of citizens, and to start following more accounts with a smaller number of followers every year. The tendency to follow accounts from Spain that belong to men grew or remained a majority among the years of the study. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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