Las asignaturas de creatividad y estrategia en los Grados en Comunicación en España.
Training in competency-based learning model that the European Higher Education Area (EHEA) established is focused on university education to adapt to the needs of the occupational market. This article examines the creative and strategic skills between competencies and profiles proposed by ANECA (200...
| Publicado en: | Revista Latina de Comunicación Social no. 77; pp. 143 - 179 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Revista Latina de Comunicacion Social
2020
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149296248&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149296248 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2020 iid: 77 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 149296248 10.4185/RLCS-2020-1453 ppf: 143 ppct: 36 formats: fmt: @attributes: type: P size: 5.9MB tig: atl: Las asignaturas de creatividad y estrategia en los Grados en Comunicación en España. aug: au: Castelló-Martínez, Araceli affil: Universidad de Alicante. España su: Spain Public relations Higher education Advertising Communication strategies sug: subj: Public relations Higher education Advertising Spain Other Services Related to Advertising Outdoor Advertising Public Relations Agencies Communication strategies keyword: advertising and public relations communication creative strategy creativity stratey advertising and public relations communication comunicación creative strategy creatividad creativity estrategia estrategia creativa publicidad y relaciones públicas stratey advertising and public relations communication creative strategy creativity stratey advertising and public relations communication comunicación creative strategy creatividad creativity estrategia estrategia creativa publicidad y relaciones públicas stratey ab: Training in competency-based learning model that the European Higher Education Area (EHEA) established is focused on university education to adapt to the needs of the occupational market. This article examines the creative and strategic skills between competencies and profiles proposed by ANECA (2005) for Degrees in Communication in Spain. In a second phase, a review of the subjects related to the creative strategy within curricula of degrees in Communication is made, from a sample of 125 degrees and 202 subjects. The results demonstrate the limited presence of the creative strategy in the curricula in Communication, being the Degrees in Advertising and Public Relations where it more frequently appears, as well as the lack of consensus in the appellation of the subjects. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|