| Sumario: | Introduction. The study aims to analyse the diversity of the interests of users of social networks by identifying what kind of information audiences visit and what kind of news they comment on. To this end, the activity of the users of the most successful Spanish-language news aggregator, the Menéame social network, was investigated, by examining audience behaviour with respect to the content published on the network. Methodology. The research was carried out using a sample of 3,720 news items randomly selected from a total of 51,520 items published on the front page of Menéame throughout more than five years (2010-2015). The number of visits and comments that each item received was analysed, and the two variables, clicks and comments, were related to the type of content and its thematic categories. Results. The results show that there is a clear opposition between clicks and comments in terms of content types, with two main trends with respect to hard and soft news items. On the one hand, on average the latter receive almost 4,000 visits more than hard items, which on average receive around 5,500 clicks. However, hard news tends to provoke a greater amount of comments than soft news. The average for the former is 66 comments, while soft news receives 10 less (55.7). Discussion and conclusions. Data suggest that clicks and comments express two main interests of users in front of news and that they are both opposing and complementary.
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